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Facebook rolls out new privacy tool
Facebook began calling on users to get a better grip on their online privacy by dictating who sees what in profiles at the world’s leading social networking service.
All of Facebook’s more than 350 million members will be required to refine settings with a new software tool that lets them specify who gets to be privy to each photo, video, update or other piece of content uploaded to the website.
“We care so much about this that we will require people to go through it to get access to the service,” Facebook vice president of global communications, marketing and public policy Elliot Schrage told AFP.
“The idea is to evolve, to give users better control of with whom they share when they share.”
The change promises to help Facebook users prevent embarrassing images or overly revealing updates from being seen by business acquaintances, bosses or others not part of inner circles of online friends.
“You will have the opportunity to customize even individual pieces of content when you upload a picture or a video,” Schrage said.
“If you want to share a photo with just your family, you could do that as well. It is much more straightforward.”
The new privacy tools let Facebook members pre-determine accessibility to profile content in categories designated “Friends,” “Friends of Friends,” “Everyone” and “Customized.”
Facebook members can select a privacy setting for each post by using lock icons next to “share” buttons on profile pages.
“It is going to be far more intuitive for users,” Future of Privacy Forum director Jules Polonetsky said of the Facebook privacy control change.
“When we post something is when we think of whom we want it to go to, and this is the first time we will be able to do that.”
Regional networks—geographical community groupings that Facebook recently eliminated—led members to unwittingly share profile content with as many as millions of users, according to Polonetsky.
“Facebook has balanced more sharing with less of a chance people won’t realize who they are sharing with,” Polonetsky said.
This is the first time Facebook users will be able to make “decisions on the fly” about individual posts and updates, he added.
The new tool stems from a revamped privacy policy unveiled earlier this year and is not connected with any advertising or revenue-making scheme, according to Facebook.
“We hope users will recognize this is an unprecedented approach to engaging them around the issue of privacy and control,” Schrage said.
“No service or site has ever asked their users to go through this process; it is privacy by design.”
Facebook is braced for complaints given that changes at the social networking service routinely trigger protests in the community.
“We will have people who will love what we’ve done and embrace it, and we will have people distressed and concerned by it,” Schrage predicted, adding that Facebook appreciates how passionate its members are about the service.
“We focus on patterns of use afterward, and what we found is when we make changes it is followed by substantially greater involvement on the site and growth,” he said.
The new privacy controls also limit the visibility of content created by minors, definded as users under the age of 18.
Even if a minor selects “Everyone,” the information they share will be restricted to their “Friends”, “Friends of Friends” and school or work networks.
Apple hits back against Nokia in patent row
Apple, maker of the iconic iPhone, hit back in a legal row with Nokia and countersued the Finnish telecom giant, alleging it had breached 13 Apple patents.
Apple accused Nokia, the world’s largest mobile phone maker, of infringing the patents held by the Cupertino, California company.
“Other companies must compete with us by inventing their own technologies, not just by stealing ours,” Apple vice president Bruce Sewell said in a brief statement.
The move came after Nokia in October accused its US rival of infringing 10 Nokia mobile phone technology patents with the iPhone.
According to Nokia, the patents cover “wireless data, speech coding, security and encryption and are infringed by all Apple iPhone models shipped since the iPhone was introduced in 2007.”
Ilkka Rahnasto, deputy head of Nokia’s legal department, accused Apple at the time of “attempting to get a free ride on the back of Nokia’s innovation.”
Apple countersued in federal court in the eastern state of Delaware, where Nokia filed its complaint against Apple.
Nokia is trying to buoy a sinking position in the mobile telephone market by getting its hands on iPhone technology and charging “exorbitant” fees for patented technology allegedly intrinsic to industry standards, Apple charged.
Apple denied infringing on Nokia patents and rejected the notion that technology at issue in the Finnish firm’s lawsuit is essential to any industry standard.
“Nokia’s demands appear to be driven by declines in its own mobile phone business,” Apple said in a 79-page counterclaim filed with the court.
“Nokia has been attempting to use its allegedly standards-essential patents to help regain what Nokia has lost in the marketplace.”
Nokia posted its first quarterly loss in a decade in October amid falling sales. Analysts said the poor results were partly due to the growing popularity of the iPhone and Research in Motion’s Blackberry over Nokia models.
Apple reported record quarterly sales of 7.4 million iPhones in October.
Nokia made agreements to let its patented technology be crafted into industry standards and now has a “hold-up” power that it “abusively seeks to wield,” Apple argued in court paperwork.
If the technology is critical to standards, Nokia is betraying a commitment to license it on “fair, reasonable, and non-discriminatory terms,” Apple maintained.
Along with demanding steep royalties, Nokia is insisting on “grantbacks” that permit the company to use Apple technology, the iPhone maker said in legal documents.
Nokia is already using Apple smartphone technology without permission, the California firm charged.
“This attempt by Nokia to leverage patents previously pledged to industry standards is an effort to free ride on the commercial success of Apple’s innovative iPhone while avoiding liability for copying the iPhone and infringing Apple’s patents,” Apple said in its filing.
Apple is asking the court to award it unspecified financial damages and dismiss the suit filed by Nokia.
Nokia told AFP that it is studying Apple’s claim “and will respond in due course.”
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